Your Acceptance of Our Terms Through The Use of Our Website
By using our website, you (“User”) signify your agreement to this service agreement. Submission of your account order shall constitute your complete acceptance of this Service Agreement.
Please check this Service Agreement periodically for changes as RealtorLeads.net reserves the right to revise this Service Agreement and your continued use of this site following the posting of any changes to the Service Agreement constitutes acceptance of such changes. RealtorLeads.net reserves the right to terminate a User’s use of this site at any time without notice and may do so for any breach of this Service Agreement or the instructions on this site by User. This Service Agreement applies to licensors and advertisers as well.
You Must be Over 18 to Agree to This Service Agreement and Use This Site
RealtorLeads.net cannot accept service agreements and payments from persons under the age of 18 years. As such, Client must be over the age of 18 years.
Client acknowledges and agrees that content available from RealtorLeads.net or the Service, including but not limited to text, software, music, sound, logos, trademarks, service marks, photographs, graphics, or video, is protected by copyright, trademark, patent, or other proprietary rights and laws. Client shall have no ownership rights to any of RealtorLeads.net’s intellectual property including, but not limited to, common designs, layouts, content, program code, scripts, database structures, proprietary strategies and processes. Client recognizes that RealtorLeads.net may, for illustrative purposes, showcase the work RealtorLeads.net has performed for and on behalf of Client pursuant to the terms of this agreement.. Client shall not attempt to gain unauthorized access to any servers controlled by RealtorLeads.net.
Disclaimer of Warranties
RealtorLeads.net, its advertisers and licensors make no representations or warranties about this site, the suitability of the information contained on or received through use of this site, or any services or products received through this site. All information and use of this site are provided “as is” without warranty of any kind. RealtorLeads.net, advertisers and/or its licensors hereby disclaim all warranties with regard to this site, the information contained on or received through use of this site and any services or products received through this site, including all express, statutory, and implied warranties of merchantability, fitness for a particular purpose, title and non-infringement. RealtorLeads.net, advertisers and/or its licensors do not warrant that the contents or any information receive through this site are accurate, reliable or correct; that this site will be available at any particular time or location; that any defects or errors will be corrected; or that the contents or any information received through this site is free of viruses or other harmful components. Your use of this site is solely at your risk. User agrees that it has relied on no warranties, representations or statements other than in this agreement. Because some jurisdictions do not permit the exclusion of certain warranties, these exclusions may not apply to you but shall apply to the maximum extent permitted by law of your jurisdiction.
RealtorLeads.net will exercise no control whatsoever over the content of the information passing through the network. RealtorLeads.net makes no warranties or representations of any kind, whether expressed or implied for the service it is providing. RealtorLeads.net also disclaims any warranty of merchantability or fitness for particular purpose and will not be responsible for any damages that may be suffered by Client, including loss of data resulting from delays, non-deliveries or service interruptions by any cause or errors or omissions of Client. Use of any information obtained by way of RealtorLeads.net is at Client’s own risk, and RealtorLeads.net specifically denies any responsibility for the accuracy or quality of information obtained through its services. RealtorLeads.net expressly limits its damages to Client for any non-accessibility time or other down time to the prorated monthly charge during the system unavailability. RealtorLeads.net specifically denies any responsibilities for any damages arising as a consequence of such unavailability.
Limitation of Liability
Under no circumstances shall RealtorLeads.net, advertisers and/or its licensors be liable for any direct, indirect, punitive, incidental, special, or consequential damages that result from, or arise out of the use of, or inability to use, this site, the information contained on or received through use of this site, or any services or products received through this site. This limitation applies whether the alleged liability is based on contract, tort, negligence, strict liability, or any other basis, even if RealtorLeads.net, advertisers and/or its licensors have been advised of the possibility of such damage. Because some jurisdictions do not allow the exclusion or limitation of incidental or consequential damages, RealtorLeads.net, advertisers and/or its respective licensors’ liability in such jurisdictions shall be limited to the maximum extent permitted by law of your jurisdiction.
Claims or Representations
Every effort has been made to accurately represent the products/services and it’s potential. Examples in this site are not to be interpreted as a promise or guarantee of using the products/services in this site. RealtorLeads.net makes no promises or guarantees that any products or services offered will achieve any results from our products. Client does not hold RealtorLeads.net liable for negative or lack of results.
Materials in our products/services and our web site may contain information that includes or is based upon forward-looking statements. Forward-looking statements give our expectations or forecasts of future events. You can identify these statements by the fact that they do not relate strictly to historical or current facts. They use words such as “anticipate,” “estimate,” “expect,” “project,” “intend,” “plan,” “believe,” and other words and terms of similar meaning in connection with a description of potential performance.
Any and all forward looking statements here or on any of our sales material are intended to express our opinion of performance potential. Many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar to ours or anybody else, in fact no guarantees are made that you will achieve any results from our products or services.
You agree to defend, indemnify, and hold harmless RealtorLeads.net, its advertisers, licensors, subsidiaries and other affiliated companies, and their employees, contractors, officers, agents and directors from all liabilities, claims, and expenses, including attorney’s fees, that arise from your use of this site, or any services, information or products from this site, or any violation of this Agreement. RealtorLeads.net reserves the right, at its own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you shall cooperate with RealtorLeads.net in asserting any available defenses.
Client expressly agrees that use of RealtorLeads.net’s equipment is at Client’s sole risk. Neither RealtorLeads.net, its employees, affiliates, agents, third party information providers, resellers or the like, warrant that RealtorLeads.net’s service will not be interrupted or error free; nor do they make any warranty as to the results that may be obtained from the use of the service or as to the accuracy, reliability or content of any information service or merchandise contained in or provided through RealtorLeads.net, unless otherwise expressly stated in this Agreement.
Under no circumstances, including negligence, shall RealtorLeads.net, its offices, agents or anyone else involved in creating, producing or distributing RealtorLeads.net’s service be liable for any direct, indirect, incidental, special or consequential damages that result from the use of or inability to use of RealtorLeads.net’s service; or that results from mistakes, omissions, interruptions, deletion of files, errors, defects, delays in operation, or transmission or any failure of performance, whether or not limited to acts of God, communication failure, theft, destruction or unauthorized access to RealtorLeads.net’s records, programs or services. Client hereby acknowledges that this paragraph shall apply to all content on RealtorLeads.net’s Server service.
Notwithstanding the above, Client’s exclusive remedies for all damages, losses and causes of actions whether in contract, tort including negligence or otherwise, shall not exceed the aggregate dollar amount which Client paid during the term of this Agreement and any reasonable attorney’s fee and court costs.
No Resale of Service
You agree not to reproduce, duplicate, copy, sell, trade, resell or exploit for any commercial purposes, any portion of the Service, use of the Service, or access to the Service.
Backup of Data
RealtorLeads.net creates backups nightly. No guarantees are made of any kind, either expressed or implied, as to the integrity of these backups. We strongly recommend that customers of the RealtorLeads.net create a backup of their email leads. Server backups are made for server restoration purposes only. It is the client’s responsibility to maintain local copies of their email leads. If loss of data occurs due to an error of RealtorLeads.net, we will attempt to recover the data for no charge to the client. If data loss occurs due to negligence of client in securing their account or by an action of the client, RealtorLeads.net will attempt to recover the data from the most recent archive for a $10.00 fee. Although we give every attempt to recover a backup should it be necessary, we make no guarantee as to the quality or the results of any recovery attempt.
Description of Service
RealtorLeads.net creates, develops and host lead generating websites on the Internet and may provide Client with, among other things, access to leads generated from ‘Realtor Leads System’. All websites, domain names, text, graphics and hosting always remains property of RealtorLeads.net. All paid services of RealtorLeads.net, including the ‘Realtor Leads System’, are considered to be leased services.
Client’s subscription begins within 24 hours of initial order. When the Client chooses Annual plan, then one year of service is due upon initial order. Client authorizes RealtorLeads.net to automatically charge Client’s credit card for all annually recurring Services. Recurring Services are to paid in advance and will automatically renew for additional periods, each of equal length, unless Client notifies RealtorLeads.net of your intent not to renew the services at least five (5) business day prior to the expiration of the then current term. From time to time, RealtorLeads.net may change the pricing recurring services at any time with 30 days notice. Client agrees to be bound by the new pricing upon renewal of any annual services after the 30 day notice period.
Client must provide RealtorLeads.net with a valid credit card to activate account. Client authorizes RealtorLeads.net to automatically charge his/her credit card for all Services request. Client agrees to keep credit card information updated, and to provide RealtorLeads.net with a new valid account number if the credit card on record fails to process appropriately. RealtorLeads.net may assess a service charge of 1.5 % per month on all unpaid balances. RealtorLeads.net reserves the right to place an account on hold, suspend Client’s Services and/or terminate this agreement if Client is past due in paying RealtorLeads.net for Services requested. If this Agreement or any provisions of RealtorLeads.net’s products, services, and/or licenses are terminated for any reason, for example, by failing to pay Charges by the due date, RealtorLeads.net, in its sole discretion, may impose a reinstatement fee, in the amount of $100.
Cancellation, Termination, and Refund Policy
Client may terminate his/her account with RealtorLeads.net by providing notice to RealtorLeads.net at least five (5) business days prior to the end of the current billing period. All cancellation requests must be done by emailing RealtorLeads.net at contact@RealtorLeads.net. RealtorLeads.net will terminate services on the 1st day after the end of client’s then current billing period. It is Client’s responsibility to archive any information Client may be entitled to copy and reuse prior to deactivation. After Client’s services are deactivated, Client will not be able to access any information previously stored on and/or transmitted through the Services. RealtorLeads.net will not issue ANY refunds or ANY partial refunds. No refunds will be provided for setup fees, activation fees, service fees or any other paid fees for any reason.
By using our web site and participating on any specific offers and/or promotions, you (“User”) signify your agreement to this service agreement. This agreement represents the complete agreement and understanding between RealtorLeads.net and Client and supersedes any other written or oral agreement. At any time, RealtorLeads.net may modify these terms and conditions, amplify them, and/or modify the prices, as well as discontinue to change the services offered. Submission of your account order shall constitute your complete acceptance of this Service Agreement.
If you have any questions or concerns about our Service Agreement, Please email us at
RealtorLeads.net Service Agreement Posted 6-01-2011
Realtor Must Haves!
A recent NAR survey found 70% of buyers and sellers check the internet prior to making “real-life” connection to a Realtor.
Once a person is viewing a website, the next challenging is to keep their eyes on the page. A well-designed page is free from “Click Here” banners and other “sales” gimmicks. A page likely to generate real estate leads is professional, understated, informative, and conveys an understanding of the needs of sellers in the area. As per the NAR, the About Me, the About the Area, and the homepage most influence prospective clients, therefore they need to reflect the personality and the knowledge of the Realtor. The About the Area section needs to include information only a local would know as well as some information about current trends in the housing market. This will convey the expertise of the Realtor as well as the level of investment the real estate agent has in the community.
A common practice for seller agents is to provide complimentary comparative market analysis (CMA) for sellers. The key for successful implementation of this strategy to generate viable Realtor leads is to use a form, which balances the need of the Realtor to get the information to make future contact with the prospective seller with the prospective seller’s need for privacy. Most people are wary about disclosing too much information due to concerns about receiving unsolicited emails and the possibility of identity theft. The knowledgeable Realtor creates a web form to register for the CMA with some fields left as optional. Research from the NAR indicates people are more likely to complete a form with some optional fields as compared to forms where all fields are required. It is essential to provide a detailed privacy statement clearly stating how the information is going to be used.
That said a form is useless in real estate lead generation unless it requires information for the real estate professional to determine the viability of the lead and the contact details for the person requesting the CMA. There are services available online that design forms to assist in generating Realtor leads, including real time emails so the agent can contact the potential seller in as close to real time as possible. In order to maximize the potential for a lead to turn into a client, the NAR recommends a real time response via the means the contact made initially. This caution is especially relevant concerning phone calls; a person who sends an email tends to view a phone call as intrusive unless it is requested. Additionally, the Realtor needs to be aware of the stipulations of the Do Not Call list and the potential for substantial fines.
Stay up-to-date on local market conditions. With so many sellers sitting on the sidelines due to poor conditions in the housing market and the continuous drop in residential home values, a monthly newsletter discussing the local market conditions is a means of conveying to prospective sellers positive news that might persuade them to list their homes. There are many areas in the country less affected by the downturn in the housing market, yet sellers hear the reports from mainstream news outlets and assume their local housing market follows the national trends. A newsletter addressing the market trends in the area, written in a manner accessible to readers, is an effective means of persuading sellers on the sidelines to place their property into the market. Once again, a well-designed form to register for the newsletter is a crucial element of this two-pronged strategy to generate Realtor leads.
An easy to understand presentation of the local trends in home values in a blog on the website of a Realtor, which requires a form for registration, is a great source of Real estate leads for prospective sellers. Prospective sellers are able to read and learn of data suggesting a recovery in home values and start to consider listing their home. A blog not only acts as a real estate lead generator by compiling potential seller contact information , but also the real estate agent can start starting a conversation with readers. This assists the Realtor in building a relationship and in the establishment of a reputation as a local expert in local real estate. Prompt replies to the comments of readers are necessary for this strategy to be effective and the replies need to address the concerns presented by the reader in the comments. For the busy Realtor, an in-office or virtual assist might be employed in order to provide as close to real time responses as possible.
Cultivating a working relationship with local home renovation contractors and stagers is a terrific means of generating leads for prospective Realtor leads for prospective sellers in the community. Many people will contact a local contractor to make repairs prior to listing a home for sale, thus they are able to recommend the services of a listing agent and are able to give a real estate professional tips about homeowners looking to contract with a seller’s agent. Cooperative advertising with the contractor provides a symbiotic means for generating leads for both the Realtor and the trades-person.
Home stagers are interior design professionals hired to prepare a home to appeal prospective buyers. Many people who become frustrated trying to sell their home on their own will employ a home stager. By collaborating with a reputable home stager, a Realtor gains access to homeowners in the “For Sale by Owner” category who are motivated to sell their homes as evidenced by their investment of money to make their homes appeal to buyers. Once again, cooperative advertising on each others website is mutually beneficial for both the stager and the real estate agent.
A great means of cultivating Realtor leads is to host online seminars for sellers to educate them about preparing the home for selling, the importance of setting a realistic listing price, issues related concessions, and the conditions in the local market. Many software programs facilitate online meetings with features such as two-way voice chat, power point presentations, and the ability to poll participants. Webinars are another means of establishing a relationship with potential sellers and enhancing the reputation of the seller. Most of the online meeting software programs require participants to register for the meeting in order to receive a code by email for signing into the meeting, thus generating a list of potential Realtor leads.
Another less formal means of conducting a webinar is by utilizing social media. A webinar can be held on Twitter by using a designated hash tag at a specified time. Participants can be notified on the website of the agent, through email, on the blog of the Realtor or in the newsletter of the Realtor. The trick to using Twitter is to be able to convey concepts competently in less than 140 characters. For those not familiar with composing tweets, there are services available online to write a tweet script. The use of tweet scheduler service is not advised because the success of this strategy relies upon real time responses to participant tweets. A similar webinar technique can be used with Facebook.
A web crawler, also called a spider or bot, is an automated specialized computer program used to search the internet for content matching pre-defined parameters. A Realtor competent in web programming can make use of the many open-source web crawlers to gather data (scrape) from FBSO websites. It is essential to establish specific, tight parameters for web crawling programs so the information returned is not so overwhelming to render the data useless. Some examples of parameters include address, zip code, keywords related to “For Sale by Owner,” length of time on the market and the listing price. The information collected by web crawlers can be used to create a database of potential property to contact for listing services. This is particularly helpful to property owners who have had their homes on the market for greater than 120 days. For Realtors unfamiliar with web programming, there are services that develop web crawlers at an affordable price.
It is best to contact real estate leads generated by web crawlers by either email or direct mail. This is a much less intrusive means of contact as compared to telephone calls and avoids potential issues with the Do Not Call List. In the email, be sure to offer respectful suggestions about how to improve the likelihood of the home selling in a reasonable time-frame.
For sellers who own distressed properties, a Realtor can provide access and education about marketing the home in the residential real estate investment market. This market is rapidly growing due to the unprecedented decline in home prices. For sellers who have homes that do not meet FHA guidelines for lending, this is a great option since many investors are cash buyers. To enhance Realtor leads using this method, establish an “investor’s corner” on the website of the real estate professional and inform sellers of distressed properties their homes will be featured listings in this section of the site.
A recent survey by the NAR discovered many Realtors experience a great deal of difficultly using pay-per-lead services. Some of the issues include:
· The high cost of referrals fees;
· The pay-per-lead services provide disconnected phone numbers;
· The pay-per lead services provide information for sellers who are not motivated to list or sell their homes;
· The pay-per-lead services often provide contact information for people only interested in free services;
· The Realtor might receive the same lead from multiple pay-per lead providers;
· The pay-per-lead services sell the same lead to multiple Realtors;
· The leads provided are dated and unusable;
· The leads provide little meaningful information about the prospective seller, for example the lead might provide the location of a lead within a broad radius as opposed the supplying the name of a particular neighborhood.
Best Practices for Real Estate Lead Generation
Given the propensity for both buyers and sellers to use the internet as their foray into the real estate market, the World Wide Web is a treasure chest of Realtor leads for the agent who possesses sophisticated knowledge of internet marketing strategies. The NAR offers the following as best practices for generating leads on the internet:
1. Respond to queries though the same means they were transmitted.
2. Do not call the prospective client unless specifically asked to do so to avoid appearing intrusive or violating the Do Not Call list.
3. Include an email signature and information box on all electronic communication as this serves as an electronic business card.
4. Respond as quickly as possible to correspondence as internet users have become accustomed to receiving information in real time.
5. Avoid inundating contacts with unsolicited information in order to be prevented from being blacklisted as a spammer.